Sharing data through select partnerships
For the select partnerships listed below, we provide users with additional control over whether their data may be shared. You can exercise this control using the “Share data through select partnerships” setting in your Personalization and Data settings. Changes to this setting may take some time to take effect. The setting only applies to the particular types of partnerships and partners listed below: it does not affect how Twitter shares data with other partners, or with the same partners through partnership arrangements other than those listed below.
Select partnerships, last updated January 30, 2018:
Real-Time Bidding (RTB): These partnerships allow advertisers to use partners’ systems to buy and serve ads on Twitter. To help advertisers decide when to purchase ads and what ads to serve, Twitter shares device-level demographic data and location information through these partnerships. For example, Twitter might share that a mobile device identifier corresponds to a male user, aged 25-34, in order to help advertisers serve ads better suited to that audience. Twitter does not share name, email, phone number, or Twitter handle with RTB partners. Select RTB partners may, however, connect the device-level data we share to a user’s name, email, phone number, or Twitter handle based on other information in the partner’s possession (for example if the user signed up for an account with that partner’s service). These partnerships require that they get your consent before doing so. You can see and edit your demographic data through Your Twitter Data. You can also control whether Twitter accesses location services on your mobile device for these and other purposes.
Select RTB Partner(s): Google Doubleclick Bid Manager.
Twitter Audience Data: These partnerships enable Twitter to share device-level interests with partners who offer data management tools for brands. These tools use Twitter’s interest data to enable brands to better market, analyze, and tailor their product experiences to users, and to more effectively advertise on and off Twitter. For example, Twitter might share that a mobile device identifier has an interest in college basketball. The receiving partner would then provide this information to a brand through its data management tools, and the brand might then show more college basketball content to the device the next time it visits the brand’s website or mobile app. Twitter does not share name, email, phone number, or Twitter handle with these partners. You can see and edit your interest data through Your Twitter Data.
Select Twitter Audience Data Partner(s): Adobe Experience Cloud.