View counts show the total number of times a post has been viewed. With view counts, you can easily see the reach of your posts and the posts you see on the Timeline. They will appear next to the analytics icon on each post in your timeline, and will show up next to the date and time when you open a post to view post details.
View counts FAQ
Do all posts have view counts available?
No. The following post types do not have view counts available:
X Circle posts
Note that it may take up to a minute after a post is posted for the count to show.
Can everyone see view counts on my posts?
Yes, whether you’re the author or reader, anyone on X can see view counts on posts.
Who counts as a viewer?
Anyone who is logged into X who views a post counts as a view, regardless of where they see the post (e.g. Home, Search, Profiles, etc.) or whether or not they follow the author. If you’re the author, looking at your own post also counts as a view.
Note: Embedded posts will not add to view counts.
How are views calculated?
Multiple views may be counted if you view a post more than once, but not all views are unique. For example, you could look at a post on web and then on your phone, and that would count as two views.
Can you see view counts on posts from protected accounts you follow?
Yes, you can see view counts on protected accounts’ posts. The author always could, but now their followers can too.
Will promoted posts have view counts?
Yes. Promoted posts will show view counts. See above for post types that do not have view counts available.