How to use Media Studio

An easy-to-use platform to manage, measure and monetize your video on Twitter.

Twitter is about more than just 280 characters. Tell a story with images, GIFs and videos. Launch a livestream. Tell your story your way with Media Studio, a one-stop shop for managing content on Twitter for your entire organization, whether you have one account or fifty. Learn how to get the most out of Media Studio with Library, Analytics, Monetization and Producer.

How to upload media to your library

  1. Ensure you’re logged in and viewing
  2. Click the Upload button at the top-right of the page.
  3. Select the media located on your computer.
    1. Tip: You can select as many files as you’d like, including various media types per upload.
  4. Once your media has been selected, upload will start automatically.

How to modify media metadata

  1. Click on the media you wish to modify within your Media Studio library.
  2. Click the Settings tab.
  3. You can update the following types of metadata (all optional):
    1. Title
    2. Description
    3. Call-to-Action URL
    4. Tip: The title and description fields only appear to people viewing your video via desktop; these fields are not visible on any mobile platform.
  4. Open Content Restrictions if you need to enable video geo-restrictions:
    1. Include
    2. Exclude


How to Tweet media from your library

  1. Click the Tweet button  underneath the media thumbnail.
  2. Within the Tweet compose window, enter your Tweet text (up to 280 characters).
  3. Click the Tweet button to immediately post your new Tweet.
    1. Tip: if you would like to create a Tweet that does not appear on your timeline, select the checkbox marked ‘Promoted-only’. Find more information about Promoted-only Tweets.

How to schedule a Tweet from your library

  1. Click on the Tweet button  underneath the media thumbnail.
  2. Within the Tweet compose window, enter your Tweet text (up to 280 characters).
  3. Click the Schedule button at the bottom of the dialog box.
  4. Within the date picker that appears, select both a date and exact time (shown with your current timezone).
  5. Click the Tweet button (compose.svg) to save the scheduled Tweet.
  6. At your selected date and time, Media Studio will post your Tweet.

How to share media from your library to another Twitter username

  1. Click on a media within your Media Studio library.
  2. Click the Sharing tab.
  3. Start typing in the username of the person with which you would like to share the media.
  4. Click on the correct username that appears in the dropdown.
  5. If you need to remove shared access, click the delete icon  next to the associated username.

How to manage media that has been shared via Media Studio

  1. Click on the dropdown  next to the Library header under the navigation bar.
  2. Click on Shared Media.
  3. Manage and create Tweets via shared media within this view.
    1. Note: All Tweets created via this method will include attribution to the original owner of the video (the username that originally shared the video).

How to add additional people to your Media Studio account

  1. Click the dropdown next to your name in the top-right corner.
  2. Click Edit access to account.
  3. Click the Add access button.
  4. Begin typing the username of the person receiving the access, and select it from the suggested list that appears.
  5. Select a permission-level from the list:
    1. Studio account administrator – user is granted full access to the account and can do everything the account owner can. There can be more than one administrator for a given account.
    2. Studio contributor – user is granted almost full access to the account, except changing account settings or adding additional users.
    3. Studio publisher – user is granted access to use media from the Library for their own personal account. They cannot perform any actions on behalf of the main account.
    4. Studio analyst – user is granted view-only access to the library in order to access and review analytics.
  6. Click Save Changes.

How to upload an SRT subtitle file in Media Studio

  1. Upload your video directly to Media Studio.
  2. After the upload is complete, tap Media Detail to view the expanded menu for the video.
  3. Tap the Subtitles tab.
  4. From the list of Media Studio-supported languages, select the language of the SRT file.
  5. Tap Upload.
  6. Select the SRT file from your device.

Library Upload Specifications

These instructions are only valid for Media Studio, and should not be followed for usage of the Twitter developer API, Pro Media API, desktop upload, or mobile upload.


File size and type

Maximum file size: 1 GB
Type: .MP4, .MOV


Recommended resolution (landscape): 1280x720
Recommended resolution (square): 720x720


Video specification: AVC encoding (H264)
Audio specification: stereo/mono AAC (LC)
Subtitles: CEA 608/708 embedded, .SRT sidecar
Maximum framerate: 60 FPS


Most people are limited to 2:20 (140 seconds), though some partners are whitelisted to allow for video duration up to 10 minutes.

If you would be like to be whitelisted for upload > 2:20 minute video uploads (up to 10 mins), reach out to your Twitter account manager.


File size and type

Maximum file size: 20 MB
File type: .JPG, .PNG


Maximum resolution: 8192x8192


File size

Maximum file size: 15 MB
File type: .GIF


Maximum resolution: 2048x2048

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