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About Topics on Twitter

There are so many good conversations happening on Twitter, it may be hard to find what’s most relevant to you from time to time. That’s where Topics can help. 

From your profile menu, on your Home timeline, and in search results, you’ll see prompts to follow various Topics. Simply follow the Topic and we'll personalize your Twitter experience with relevant Tweets, events, and ads. We may also match you with other Topics that we think you are interested in based on your profile and activity, such as the Tweets you view or like.

How do we select Topics?

There are numerous Topics across many categories on Twitter to follow through the Topic browser. We’re working hard to add new Topics almost each week. How do we choose which Topics to offer? They’re based on the volume and health of conversations happening on Twitter. For volume, we look at how much people are Tweeting, Retweeting, replying, and liking Tweets about that Topic. 

We want Topics on Twitter to reflect the broader, lasting conversations people have about the events, people, and things they discuss. So we use machine learning to find related Tweets from these conversations. This could mean they Tweet a lot about the Topic or interact a lot with Tweets about the Topic. From there, we find the Tweets that are most interesting to those people, using algorithms, keywords, and additional signals.

We’ve implemented a number of protections to help keep conversations included in a Topic healthy and free from abuse –– including working to not recommend Tweets for a Topic if the engagement is manipulated or spammy.

Some important things to know about Topics

  • Topics you follow are public. Anyone who can see your full profile can view the Topics you follow. If your Tweets are protected, only your followers will be able to see your Topics. To protect your Tweets, go to your Privacy and safety settings and select Protect your Tweets.

  • You’re in control. Just like with accounts you follow, you can unfollow Topics at any time. We may still occasionally recommend Tweets about a particular Topic, for example, if you continue to like, Tweet, or Retweet about it. When you unfollow a Topic, we will no longer suggest content based on the fact that you followed that Topic.
  • Tell us when you’re not interested. We strive to constantly improve your Topics experience and the suggestions we show you. We’ve made it easier for you to indicate when you’re not interested in a Topic we might suggest for you within your Home timeline and Explore tab. Simply tap the Not Interested selection in the suggested Topic prompt.  
  • How to detach your account from certain interests. You can always opt-out of interests by visiting Interests from Twitter in Your Twitter data. We won’t use that Topic to personalize your experience on Twitter, and we will not recommend it as one you can follow in the future, unless you specifically search for it. Please note that these changes can take some time to take effect across our systems, and you may still see content about a Topic due to other reasons such as following someone who is talking about it.
  • We take the time to test. As we continue to build new Topics, including Topics that may involve more complex subjects and interests, we may take a cautious approach by only featuring a limited amount of accounts to start before adding more over time. We do this to test out the Topic and adjust our systems so we’re serving you the most interesting, healthy Tweets. If you are featured in a Topic, you can opt-out by following the instructions below.

How to follow a Topic

From your Home timeline:

  1. While scrolling through your Home timeline, we may suggest a Topic for you to follow.
  2. Tap the Follow button next to the suggested Topic to follow.

From your Topics menu: 

  1. Tap Topics in your profile icon menu.
  2. Tap Follow some Topics to browse by category type, such as Entertainment, Gaming, Sports, etc. From within each category and sub-category type, tap the Follow button next to the Topics you’d like to follow. 
  3. When finished, tap Done.

How to unfollow a Topic

From your Home timeline:

  1. In your Home timeline, navigate to a Tweet about a Topic you’re currently following.
  2.  Tap the  icon from the top of the Tweet and select Unfollow.

From your Topics: 

  1. Tap Topics in your profile icon menu.
  2. Tap Unfollow next to the topic.

Note: Up to 100 of your followed Topics are visible at a time in your Topics menu. To see all your followed Topics, and those we think you are interested in based on your activity and profile, visit Your Twitter data.

How to detach your account from certain interests

On the Twitter for iOS and Android app:

  1. Go to Settings and privacy in your profile icon menu, and then tap Account.
  2. Below the Data and permissions section, tap Your Twitter data.
  3. Enter your password and tap Confirm.
  4. From the Your Twitter data screen, tap Interests and ads data
  5. Tap Interests from Twitter.
  6. Deselect any Interests you’d like to opt out of. 

On twitter.com

  1. Go to Interests from Twitter in Your Twitter data.
  2. Deselect any Interests you’d like to opt out of.

How to opt-out of being featured in a Topic

On twitter.com

  1. Go to Interests from Twitter in Your Twitter data.
  2. Click the Known For tab at the top.
  3. Deselect any Topics you do not want to be Known For.

How to see the Topics someone follows

You have the option to see the Topics that someone else is following. You’re able to view their Topics if their Tweets are public, or if their Tweets are protected and you've been approved as a follower.

On the Twitter for iOS and Android app, and twitter.com:

  1. Go to their profile.
  2. Click or tap the more menu  at the top of their profile page.
  3. Select View Topics.

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