About rules and best practices with account behaviors

Below, we’ve outlined a basic introduction to Twitter's rules and best practices related to some of the most common questions we come across. For a comprehensive list of account behaviors that could lead to potential account violations, please see the Twitter Rules.


Automated proactive following and automated un-following are not allowed. For example, aggressively or indiscriminately following hundreds of accounts to get attention can create a frustrating experience for people. Read about following rules and best practices.



You can direct a Tweet to a specific person using replies and mentions. The reply feature is intended to make communication between people easier, but repeatedly posting duplicated and unsolicited replies to many accounts is considered spam behavior.


Trending topics

Participating in Twitter trends is a great way to join a worldwide public conversation. Our FAQs about trends on Twitter article has information on how to join in. However, posting unrelated Tweets to trends in order to get attention could result in your account being suspended. 


Paid partnership

While Tweets promoted through Twitter's advertising services are labeled as “Promoted” and must abide by our Twitter Ads Policies, organic, non-promoted Tweets may also be considered paid product placements, endorsements, or advertisements (‘Paid Partnerships”).  Advertisements posted as organic Tweets will require disclosures to viewers indicating the commercial nature of such content. In addition to abiding by the Twitter Rules, users, including creators and brands, that participate in Paid Partnerships are responsible for complying with all applicable laws and regulations.

Best Practices: 

  • Ensure you comply with all applicable laws and regulations, including but not limited to, all advertising laws and FTC regulations including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.
  • Be sure to include all applicable disclosures required to indicate the commercial nature of your content (e.g., use #ad to indicate that your content is an advertisement).


Search (and contests)

Twitter search is a powerful way to find out what people are talking about, right now. We may filter accounts from search if they're degrading the search experience for other people (by posting lots of duplicate links, for example). Read about our Twitter search rules and restrictions for more information. To learn how to run a contest, read about our Guidelines for Promotions on Twitter.



If you’d like to add account automation, read our Automation rules and best practices article.


Having Trouble?

Check out our complete list of articles outlining our policies, guidelines and best practices.

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