Running contests and promotions on Twitter

You may not use Twitter’s services to promote or operate inauthentic or spammy contests in a manner intended to disrupt the public conversation and people’s experience on Twitter. 

We want Twitter to be a place where people can promote creative contests or sweepstakes by genuinely engaging with people. To make that possible, you must state the purpose of a contest and the way to enter it, and observe the terms of a contest as defined. Hosting a fake, scam, or spammy contest that misleads or surprises people in a deceptive manner is not allowed on the platform. 

Before starting any contests or sweepstakes please ensure that they comply with all applicable laws and regulations. Compliance with such laws and regulations is your responsibility; please consult with an attorney if you have questions about legal compliance. Additionally, a statement acknowledging that a contest is not sponsored or endorsed by Twitter must be provided in your contest terms.

What is in violation of this policy?

You may not run a fake or scam contest. Running an inauthentic contest that disrupts the public conversation or misleads people on Twitter is not allowed.

  • Don’t ask for personal information as a condition to enter a contest. No money or personal financial information can be asked in return for entering a contest or as a condition to win or receive prizes. 
  • Don’t run your contest in perpetuity. You may not run a contest indefinitely. All contests on Twitter run for a limited period of time to maintain the health of the platform.

You may not run a spammy contest. Hosting a contest that encourages or allows people to engage in spammy activities is not permitted under this policy. We prohibit a range of spammy behaviors, including: 

  • Artificial engagement: You may not host a contest to artificially boost trends or particular hashtags to engage people in an inauthentic manner.
  • Unsolicited interactions: You may not interact with people on an unsolicited basis to promote a contest, or encourage entrants to post mentions and replies to other accounts. All interactions should occur only with those who have indicated an intent to enter a contest. 
  • Creation of multiple accounts: You may not ask participants to create multiple accounts to enter a contest more than once. Please be sure to include a term stating that anyone found to use multiple accounts to enter will be ineligible.
  • Multiple entries to a contest: You may not ask people to enter a contest more than once in a single day. A single entry per participant is the ground rule for contests hosted on Twitter, and multiple entries in a single day will not be accepted. 
  • Posting duplicate content: You may not ask people to post duplicate content (e.g., “whoever Retweets this the most wins”) to enter a contest or to win prizes.

What is not a violation of this policy?

Provided contests are hosted in a policy compliant manner as described above and that you follow all of the Twitter Rules, we allow contests and sweepstakes on Twitter to offer prizes for Tweeting a particular update, following a particular account, or posting updates with a specific hashtag.

Who can report violations of this policy?

Anyone can report potential violations of this policy via our dedicated reporting flow. These reports are used in aggregate to help refine our enforcement systems and identify new and emerging trends and patterns of behavior, and you may not receive an individual response to your report.

How can I report violations of this policy?

You can report this content for review in-app as follows:

  1. Select Report Tweet from the  icon.
  2. Select It’s suspicious or spam.
  3. Select the option that best tells us how the Tweet is suspicious or spreading spam.
  4. Submit your report.

You can report this content for review in-app as follows:

  1. Select Report Tweet from the  icon.
  2. Select It’s suspicious or spam.
  3. Select the option that best tells us how the Tweet is suspicious or spreading spam.
  4. Submit your report.

You can report this content on desktop as follows:

  1. Select Report Tweet from the  icon.
  2. Select It’s suspicious or spam.
  3. Select the option that best tells us how the Tweet is suspicious or spreading spam.
  4. Submit your report.

What happens if you violate this policy?

The consequences for violating this policy depend on the type and severity of the violation, as well as any previous history of violations. The actions we take may include the following:

Tweet deletion and temporary account locks

If the contest policy offense is an isolated incident or first offense, we may take a number of actions ranging from requiring you to remove Tweet(s) to temporarily locking account(s). Any subsequent attempts to promote or announce spammy contests may result in permanent suspension. 

Permanent suspension

For severe and repeated violations of this policy, accounts will be permanently suspended. Examples of severe violations include: 

  • Operating accounts where the majority of the content promotes spammy, inauthentic giveaway sweepstakes or contests;
  • Operating a contest that tells people to enter as many times as they can during a single day; and
  • Promoting a contest by encouraging users to post mentions and replies to other accounts and/or interacting with users on an unsolicited basis  

If you believe that your account was locked or suspended in error, you can submit an appeal.

Additional resources

Learn more about our range of enforcement options and our approach to policy development and enforcement

Learn more about our automation rules, our financial scam policy, and our platform manipulation and spam policy.

 

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