The definition of verification and the accompanying blue checkmark is changing. Until now, Twitter used the blue checkmark to indicate active, notable, and authentic accounts of public interest that Twitter had independently verified based on certain requirements.
Now the blue checkmark may mean two different things: either that an account was verified under the previous verification criteria (active, notable, and authentic), or that the account has an active subscription to Twitter’s new Twitter Blue subscription service, which was made available on iOS in the US, Canada, Australia New Zealand and the UK on November 9, 2022. Accounts that receive the blue checkmark as part of a Twitter Blue subscription will not undergo review to confirm that they meet the active, notable and authentic criteria that was used in the previous process.
Please note, to minimize impersonation risks, display name changes will be temporarily restricted on Verified accounts. This will impact accounts Verified under the legacy program and Twitter’s new Twitter Blue subscription product.
Only accounts subscribed to Twitter Blue on iOS on or after November 9, 2022 are eligible for the blue checkmark moving forward.
As a result of this change, at this time, Twitter will no longer be accepting new applications for Verification under the previous criteria.
Note that all accounts subscribed to Twitter Blue on iOS on or after November 9, 2022 will automatically receive a blue checkmark, which will persist for the duration of the subscribers’ subscription term.
Twitter Blue subscribers’ blue checkmarks may be taken away at any time for any reason at all by Twitter, including as the result of certain types of violations of the Twitter Rules, including but not limited to our rules around spam, ban evasion, and impersonation.
Legacy verified accounts also may be taken away at any time for any reason at all by Twitter, including as the result of certain types of violations of the Twitter Rules, including but not limited to our rules around spam, ban evasion, and Impersonation. In addition, legacy verified accounts are still subject to the guidelines outlined in the “Loss of Verified Status” section of the previous policy.
In addition to blue checkmarks, Twitter also applies visual identity signals like labels and badges on account profiles to provide more context about — and help distinguish — different types of accounts.
The Official profile label is applied to government accounts (institutional accounts, elected or appointed officials, and multilateral organizations)*, certain political organizations such as political parties, commercial companies including business partners, major brands, media outlets and publishers, and some other public figures.
*State-affiliated media and government accounts that play a role as a geopolitical or official Government communication channel display a unique label. You can find more information about profile labels in our Help Center.