Sharing your data with Twitter’s business partners
For the partnerships listed below, we provide users with additional control over whether their data may be shared. You can exercise this control using the “Share your data with Twitter's business partners” setting in your Personalization and Data settings. Changes to this setting may take some time to take effect. The setting only applies to the particular types of partnerships and partners listed below: it does not affect how Twitter shares data with other partners, such as our service providers, or with the same partners through partnership arrangements other than those listed below.
Partnerships list, last updated April 24, 2018:
Real-Time Bidding (RTB): These partnerships allow advertisers to use partners’ systems to buy and serve ads on Twitter. To help advertisers decide when to purchase ads and what ads to serve, Twitter shares device-level data, including demographic data through these partnerships. For example, Twitter might share that a mobile device identifier corresponds to a male user, aged 25-34, in order to help advertisers serve ads better suited to that audience. Twitter does not share your name, email, phone number, or Twitter handle with RTB partners. These partners may, however, connect the device-level data we share to a user’s name, email, phone number, or other personal data based on other information in the partner’s possession (for example if the user signed up for an account with that partner’s service). These partnerships require that they get your consent before doing so. You can see and edit your demographic data through Your Twitter Data.
Conversion Tracking: These partnerships enable Twitter to share information with partners who offer measurement and analytics tools to advertisers. This information can include which ads a particular browser or device saw, watched, or otherwise interacted with. These tools let advertisers analyze and evaluate the effectiveness of the mobile advertising campaigns that they run through Twitter. For example, Twitter might share that a mobile device identifier viewed an ad for a particular mobile application. The partner would then provide this information to the advertiser who ran the ad, so that if the device later installed the mobile application, the advertiser would know that the ad on Twitter was effective. Twitter does not share your name, email, phone number, or Twitter handle with these partners. You can control whether you see ads on Twitter that are personalized based on information from our partners and your other online activity by using your Personalize ads setting.
Conversion Tracking Partner(s):
- Adbrix (IGAWorks)
- AdStore Tracking (D.A.Consortium)
- Doubleclick Campaign Manager
- Yahoo Japan