Following accounts is an easy way to curate your X feed and know what’s happening with the topics or people you’re interested in. To prevent spam and manipulation of follow relationships and to ensure site reliability, there are technical limits regarding how many X accounts you are able to follow. These limits are based on the rate at which you are following new accounts, as well as how many followers you have. In addition, because follow relationships on X aren’t mutual by nature, we’ve also put into place a few rules around follow behavior to promote authentic experiences.
Are there other rules that apply to follow behavior?
Yes. The X Rules prohibit abusive following, and violation of these rules may result in the suspension of your account. Specifically, the rules prohibit:
- “follow churn” – following and then unfollowing large numbers of accounts in an effort to inflate one’s own follower count;
- indiscriminate following – following and/or unfollowing a large number of unrelated accounts in a short time period, particularly by automated means;
- duplicating another account’s followers, particularly using automation; and
- using or promoting third-party services or apps that claim to add followers.