Diversity and inclusion wasn’t as “trendy” as it is now and so at times, when posting, I had to step into that “angry Black woman” label that would be frequently attached to Black Girl Gamers but I didn’t care. It took thick skin but before I knew it, Reposts on our posts calling out publishers would spread our message and our posts would often, and still do, have a seat at the table in rooms full of professionals that were too scared to actually speak to or employ Black women directly. Black women from all over the world have come to feel seen by reading our posts and appreciate the authenticity in our purpose. We spark and join discussions up until the point of exhaustion or our point being made. And because of this, we still receive messages of thanks for bringing issues to the forefront and using representation in games as the entry point to incite change.
X is a key part of our strategies for Black Girl Gamers. We receive our best analytics from X, which is due to the massive gamer audience on the platform and the speed at which conversation can spark. The capability to post links in posts when promoting events such as our Black Girl Gamers Online Summit and streams with brands like Fortnite, is invaluable to us as a platform. When there are down days (fighting the good fight gets tiring), we Repost successful content from the past using X’s Media Studio Library or spark lighthearted discussions with our supporters. Pinning our posts keeps our followers up to date on what’s most important.
The visibility of Black Girl Gamers has gone through the roof and we still have a way to go. Various members have found us via X to become esteemed and valued members of our Community Management, Stream, or Twitch team. But the visibility isn’t restricted to just Black women gamers –– I once sat in awe of the growth and also our list of verified followers; a far cry from starting a X page to pop off at the industry. Being verified on the platform has also validated our experiences; it’s shown that we’re not to be overlooked in the industry as we were before.
Our voice has weight.