The response to it was enormous and really served as a proof of concept for me. And because our visibility was raised, it made it easier for people to support our mission of empowering and uplifting Black creatives from a financial, emotional, AND mental standpoint. From that moment we were able to not only donate funds to those in need but we also were able to connect creatives to viable opportunities by way of our job board and direct referrals. @blkcreatives is so special to our industry because we take every opportunity and resource that’s given to us, and pour it back into our community in some way. We create with an intention to serve this demographic of Black creatives –– a demo that is often commodified before they are genuinely supported. Our representation brings our humanity to the forefront. Beyond black squares and diversity and inclusion causes, there are real, actual people who need support and we’re committed to sharing and telling their stories. Context is just as important as content, especially in this digital age.
Twitter has also allowed us to act as an amplifier for the missions that elevate what really matters. Through creating intentional digital Twitter-only experiences like our infamous Twitter chats. They’ve literally been the reason why our community has gained so much visibility on Twitter. Once you find a way to nurture your community on Twitter, the possibilities will reveal themselves. Our Twitter chats have also been the key to staying constantly engaged with how our community is feeling and how we can support them.
When I think of the stories that reflect our mission, I think about Michell Clark. Since 2015, Michell has been a guest at least 3 times for our Twitter chats and our friendship began through this platform. As a writer who writes affirmations for Black creatives, through our chats and connection on Twitter, we’ve been able to watch him continuously reach new heights while empowering us. Or I think about Lisa Beasley. Another life-long friend that I’ve met through our Twitter chats. Last November, after witnessing her hilarious Margaret Thatcher impression, I urged her to share it on Twitter and we’d amplify it. The video went viral with millions of views and that moment has led to incredible opportunities for her. I also think about Ariana Walton Smith, a content creator who I referred to for a position at We Are Rosie. Through Twitter, We Are Rosie’s Kiana Pirouz connected with me and the referral not only resulted in a new career level for Ariana but also a valuable team experience for a company doing amazing, necessary work. I also think about Nefertiti, a Memphis hair care expert, that I was referred to via Twitter.
@blkcreatives contribution to this industry is best told through the community we serve and their stories. What diversity fails to recognize, is that behind the statistics and data around race, Black creators are real people, with real stories, struggles, experiences, and insight. It doesn’t take into account the fullness of our humanity and our range. @blkcreatives is dedicated to translating that value via our stories and the other communities we inspire to do the same. When you inspire @blkcreatives, we pour that into other Black creatives and their ecosystems which strengthen our culture holistically as well as financially and mentally.