Insights: Audience - FAQs
What is ‘Timing is everything’?
‘Timing is everything’ is an Insights feature that displays historical data of when your audience is on Twitter watching and engaging with video, providing you with the best time(s) to post video in order to maximize engagement, conversation, and viewership.
What kind of data is used to populate the graph?
The graph displays historical data showing when your audience is on Twitter watching video.
Why are you sharing this data with me?
In doing this, we’re providing you with the best time(s) to post video in order to maximize engagement, conversation, and viewership.
What timezone is the data displayed?
The data will be displayed in your local timezone, however you can change the timezone via the dropdown.
Should I only tweet during the highest engaged hours?
No, we encourage you to continue tweeting throughout the day in order to maximize your reach with your audience, but consider posting some of those tweets during your highest engaged hours.
Why can I only see data going back a certain amount of time?
We only have data for this feature available from approximately November 2019 forward.
Insights: Audience - Common errors and warnings
Error: ‘Failed to fetch insights data, please try again’
This is likely just a temporary issue; try reloading the page after some time.
Error: ‘Data cannot be generated for accounts with fewer than 1,000 followers’
We only allow users with over one thousand followers to see the ‘Timing is everything’ insights page.
This message may also be displayed for the first 24 hours after a handle is granted access to Media Studio. After at least a week, this error message should no longer appear.