How to monetize in Media Studio

Monetizing with Amplify Pre-roll

To learn more about the Amplify Pre-roll program, reach out to your Twitter account manager.

How to monetize videos

  1. Click on a video within your Media Studio library.
  2. Click on the Settings tab.
  3. Click the Monetize this video button.
  4. Select a relevant content category in the How would you describe your video? section.
  5. If you do not want certain categories of advertising to appear in front of your video, you can select them in the Exclude Tags section.
    1. Tip: Avoid selecting too many tags; this can restrict the advertising that could be matched to your video.
  6. If you do not want certain advertisers associated with your video, you can manually enter these usernames in the Exclude advertiser @handles section.

How to set default monetization settings

  1. Click on the Monetization button within the top navigation bar.
  2. Click on Settings within the dropdown that appears.
  3. Enable the Monetize all new videos with Amplify Pre-roll if you would like all newly-uploaded videos monetized automatically.
  4. Select a relevant content category in the Tag your content section.
  5. If you do not want certain categories of advertising to appear in front of your video, you can select them in the Exclude Tags section.
    1. Tip: Avoid selecting too many tags; this can restrict the advertising that could be matched to your video.
  6. If you do not want certain advertisers associated with your video, you can manually enter these usernames in the Exclude advertiser @handles section.
  7. Click Save. All new media set to monetize will have these associated settings.

How to view estimated earnings per video

  1. Click on a video within your Media Studio library.
  2. Click the More Analytics button.
  3. Select a date range using the filter at the top right (which defaults to a 7 day view).
  4. Scroll down to the Estimated Earnings section to see the amount earned during that particular date range.

How to view publisher payout information (total earnings)

  1. Click on the Monetization button within the top navigation bar.
  2. Click on Earnings within the dropdown that appears.
  3. All payout information should be listed, and is available for export.

Amplify Pre-roll FAQs

Do I have to opt-in every video?

No, it is the publisher’s choice as to what videos are opted into the program. This selection can be made on a video-by-video basis, or set as defaults in the account Settings page, found by clicking the Monetization button within the top navigation bar. 

Can I specify brands or categories that should not be paired with my videos?

Yes, publishers have the ability to specify both individual account names and categories. Advertisers also have the same ability within their own dashboard.

How will I know my earnings information ahead of the payment window?

The publisher’s “estimated earnings” are shown in the analytics tab. They are displayed on a 2 day delay. All figures are estimates, and there can be deltas between the estimates and the final payment amounts. Please see the partner terms for additional details.

How and when do I get paid?

Twitter will pay publishers 60 days after the last day of the calendar month in which the earnings occur. For example, June earnings will be paid at the end of August. Payments are sent automatically and an email notification is sent to the contact name in the payment details.

Monetizing with Amplify Sponsorships

How to monetize Tweets with video

 

  1. From your Library, click the Tweet button underneath the video thumbnail
  2. Within the Tweet compose window, enter your Tweet text (up to 280 characters)
  3. Click the Monetize this video checkbox
  4. You can update the following types of metadata (optional):

    • Title
    • Description
    • Call-to-Action URL
  5. Select the correct package from the Monetization program dropdown    

  6. You can update additional monetization metadata (optional):

    • Exclude advertiser @handles - unless prompted by your Twitter account manager, ignore this field
  7. Click the Tweet button to immediately publish your new Tweet

How to monetize Tweets with live video (broadcast)

  1. From Producer, click on the Broadcast tab.

  2. Click on an existing broadcast.

  3. Click the Tweet button underneath the preview player to view the Tweet composer.

  4. Click the Monetize this video checkbox.

  5. Select the correct package from the Monetization program dropdown

  6. You can update additional monetization metadata (optional):

    • Exclude advertiser @handles - unless prompted by your Twitter account manager, ignore this field
  7. Click the Tweet button to immediately publish your new Tweet

Amplify Sponsorships FAQs

Can I share a video for Amplify Sponsorships without Tweeting?


No, currently a new Tweet needs to get created each time you want to place a video into a package.

I forgot to select the package when Tweeting. Can I associate a Tweet to a package manually?


No, you must select the program upon Tweeting. If this is not done, it is recommended that you delete the Tweet and then create a new one associated to the correct package.

I accidentally Tweeted into the wrong package. Can I manually remove that Tweet from the package?


No, you must delete a Tweet if it was incorrectly created.

Can one video be used across multiple packages?

Yes, it is possible to use one video across multiple packages, but it requires creating multiple Tweets — each one linked to a different package.

Why do I not see a package selection dropdown?

Please reach out to your Twitter account manager for more information.

 

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