How did Latinx in Gaming get started?
I started Latinx in Gaming, as a panel. I invited folks through Twitter to join me at GDC (Game Developers Conference). The panel was an incredible success! All these feelings I had on being lonely, being unseen, and being unheard weren’t just shared –– they were a common experience in the Latinx community. We felt we had to keep that momentum going.
Latinx in Gaming grew. We hosted panels at every convention, we met most of our contacts through conventions or Twitter and kept in touch there. We built out a Discord, a Facebook page, a LinkedIN. We kept speaking publicly, kept talking to our people, and kept asking other Latinx professionals to share their stories.
We’re so glad you turned to Twitter to create @latinosingaming! Were there any particular strategies you used to build up the community?
Honestly, our strategy was a couple different pieces. Firstly, we consistently asked our audience to share with us other Latinx folks of note. “Give us women in the space you admire, tell us people who uplift you.” We would follow those folks or message them. Anytime we put on an event, we’d Tweet that we want volunteers, usually with a form. We’ve developed our network overtime this way. There’s still a ton of folks we haven’t reached, but Twitter helped us grow from 5 followers to 5,000. Finally, it was important to be unafraid to share voices. When we first started out, we tried to avoid “spamming” the timeline. But we realized that by Retweeting Latinx folks, and Retweeting responses to us, we were building an audience and giving folks a platform to see and find each other. We were a mouthpiece and it was okay to be loud.
Do you have a go-to Twitter feature(s) you love to use?
We love scheduling Tweets. We do a lot of things throughout the months that show off Latinx voices and having it all scheduled out in advance helps us be organized and makes our Tweets look super polished.