Twitter Audience Platform

Twitter Audience Platform is an advertising product that allows advertisers to extend their advertising campaigns off of Twitter to reach more audiences. In operating Twitter Audience Platform, Twitter receives certain non-public personal information from certain digital advertising platforms, such as AppLovin, to operate Twitter Audience Platform. More information about AppLovin’s privacy practices can be found at the links below:

 

AppLovin Privacy Policy

AppLovin Ads Privacy Disclosure

 

The information that Twitter receives via Twitter Audience Platform can include IP address and mobile device advertising identifiers for devices that access apps on these digital advertising platform networks. This information does not include name, email, or phone number.

 

Twitter uses the data provided by certain digital advertising platforms accessed via Twitter Audience Platforms for purposes including participating in the ad auction, billing and invoicing, internal performance measurements, and optimizing the Twitter Audience Platform product. These purposes help improve Twitter’s products and assist advertisers in delivering more relevant ads to users.

 

Twitter Audience Platform respects Twitter account and user device privacy settings, including Apple’s ATT setting and Twitter’s ads personalization and inferred identity settings. When such settings are enabled (e.g., when users elect to tell Twitter not to use off-Twitter data for ads personalization), Twitter won’t process or bridge data received from Twitter Audience Platform except to provide an ad to the relevant off-Twitter platform.