Your privacy controls for personalized ads

About personalized ads

We work with ads partners to bring you more useful and interesting advertising content through interest-based advertising. For example, we may do this based on information that ad partners share with us. We hope that this increases the usefulness of Twitter Ads for you.

Here’s one way it would work. Let’s say a flower shop wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to floral enthusiasts who subscribe to their newsletter. To get the special offer to those people, who are also on Twitter, the shop may share with us hashed emails from their mailing list. We can then match that to a hash of emails that our users have associated with their accounts in order to show them a Promoted Tweet for the Valentine’s Day deal on Twitter.

Another way this works is when a person visits the flower shop’s website. In that case, Twitter may collect information that enables the shop owner to advertise through Twitter and reach those visitors with a Valentine’s Day offer.

About Twitter marketing

In addition to helping advertisers to reach their audiences on Twitter, Twitter also works with third-party advertising partners, including Google, to market Twitter’s own services, including through the delivery of interest-based ads. These partners may also serve ads on behalf of Twitter advertisers. The privacy options described below apply to interest-based ads served by Twitter; they do not apply to ads served by these other companies, including on Twitter’s behalf. You can learn more about opting out of receiving interest-based ads from other companies at and If you are on the web, you can also opt out of Google Analytics by installing Google’s opt-out browser add-on, and opt out of interest-based Google ads using Google’s Ads Settings.

What are my privacy options?

If you do not want Twitter to show you interest-based ads on and off of Twitter, there are several ways to turn off this feature:

  • Using your Twitter settings, visit the Personalization and data settings and adjust the setting Personalize ads.
  • If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at to opt out of seeing interest-based advertising from Twitter in your current browser.
  • On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” (or “Opt out of Interest-based Advertising” for older systems) in your Android phone’s settings.

Note: Please confirm that you are logged in if you want to view or change the web settings for your Twitter account. Changing your Twitter settings in your web browser when you are logged out will only affect behavior on that browser while you are not logged in to Twitter. Learn more about how to access your Personalization and data settings, including in your Twitter mobile app.

Opting out of Twitter’s interest-based ads won’t stop you from seeing Twitter ads altogether. For example, you may still see ads on Twitter that are personalized based on other information, including what you Tweet, who you follow, what type of phone you use, where you are, and the links you click on Twitter.

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