What is age screening?
Age screening is a way for brands and others to determine online whether a follower meets a minimum age requirement, in a way that is consistent with relevant industry or legal guidelines. This makes it easier for advertisers and others with content not suitable for minors (e.g. alcohol advertisers) to advertise on X.
How does age screening work on X?
X has developed a solution for brands that requires new X followers to enter their birth date before being permitted to follow their account. If you have already entered your date of birth on your profile page, it will be detected and you will be able to immediately follow the account. If you have not already entered your date of birth on your profile page, we will ask you to enter your date of birth on your profile page settings.
The feature was designed to help brands determine whether a follower meets a minimum age requirement, while at the same time providing an easy and secure way for you to follow accounts that you would otherwise be blocked from following. X advertisers who use the solution will not have access to your birthdate or age unless your birthday visibility settings permit them to view this information on your profile, but will know when you’ve entered an age that’s above their indicated threshold. This feature is free, and available to a select number of our advertising partners.
Does age screening comply with applicable guidelines and best practices?
Compliance with specific industry guidelines around age screening and age-based targeting is the responsibility of the brand.