Twitter applies visual identity signals like labels and checkmarks on account profiles to provide more context about — and help distinguish — different types of accounts. Some of these indicators are applied by Twitter, while others are triggered by user action.
The blue checkmark may mean two different things: either that an account was verified under Twitter’s previous verification criteria (active, notable, and authentic), or that the account has an active subscription to Twitter’s new Twitter Blue subscription product and meets certain requirements. Accounts that receive the blue checkmark as part of a Twitter Blue subscription will not undergo review to confirm that they meet the active, notable and authentic criteria that was used in the previous process. Learn more about the blue checkmark here.
Gold checkmark and square profile picture
The gold checkmark indicates that the account is an official business account through Twitter Verification for Organizations.
The grey checkmark indicates that an account represents a government institution or official, or a multilateral organization. Specifically, eligible government institutions include: national and local crisis response, public safety, law enforcement, and regulatory agencies, embassies, and other major national level agencies. Eligible elected or appointed officials include: heads of state, foreign official spokespeople, top diplomatic leaders, cabinet members (national level). Eligible multilateral organizations include institutional accounts, top officials, and official spokespeople.
The Official profile label is applied to commercial companies including business partners, major brands, media outlets, and publishers.
State-affiliated media labels and Government labels
Labels on state-affiliated profiles provide additional context about accounts that are controlled by certain state-affiliated media entities and individuals closely associated with those entities.
Government labels apply to accounts heavily engaged in geopolitics and diplomacy from main countries where Twitter operates.
These labels also contain information about the country the account is affiliated with and whether it is operated by a government representative or a state-affiliated media entity. Additionally, a small icon of a flag is included, to signal the account’s status as a government account or of a podium for state-affiliated media. Learn more about government and state affiliated account labels here.
Automated account labels
Automated labels provide transparency by helping you identify if an account is a bot or not. When an account displays the "automated" account label you know the account is generating automated content not produced by a human. Automated account labels — currently in testing — appear on account profiles under profile names and handles. Learn more about automated account labels here.
Professional category labels
Professional category labels are selected by people on Twitter when they convert to a Professional Account. Twitter does not control the selection of these labels, and users may change their professional category at any time.