About profile labels on Twitter

Twitter applies visual identity signals like labels and badges on account profiles to provide more context about — and help distinguish — different types of accounts. Some of these labels are applied by Twitter, while others are triggered by user action. Here’s a guide to the badges and labels that commonly appear on account profiles.

Twitter-applied profile labels

Blue checkmark

The blue checkmark may mean two different things: either that an account was verified under Twitter’s previous verification criteria (active, notable, and authentic), or that the account has an active subscription to Twitter’s new Twitter Blue subscription product, which was made available on iOS on November 7, 2022. Accounts that receive the blue checkmark as part of a Twitter Blue subscription will not undergo review to confirm that they meet the active, notable and authentic criteria that was used in the previous process. Learn more about the blue checkmark here.

Example of an account profile with a blue checkmark.

Official labels

The Official profile label is applied to government accounts (institutional accounts, elected or appointed officials, and multilateral organizations)*, certain political organizations such as political parties, commercial companies including business partners, major brands, media outlets and publishers, and some other public figures.

*State-affiliated media and government accounts that play a role as a geopolitical or official Government communication channel display a unique label as indicated below. 

State-affiliated media labels and Government labels

Labels on state-affiliated profiles provide additional context about accounts that are controlled by certain state-affiliated media entities and individuals closely associated with those entities. 

Government labels apply to accounts from official representatives of governments heavily engaged in geopolitics and diplomacy in the following countries: China, France, Russia, the United Kingdom, the United States, Belarus, Canada, Germany, Italy, Japan, Cuba, Ecuador, Egypt, Honduras, Indonesia, Iran, Saudi Arabia, Serbia, Spain, Thailand, Turkey, Ukraine, and the United Arab Emirates. 

Example  organization profile  with a label  that says "Russia state-affiliated media"
Example government organization profile with a label that says "US government organization"

These labels also contain information about the country the account is affiliated with and whether it is operated by a government representative or a state-affiliated media entity. Additionally, a small icon of a flag is included, to signal the account’s status as a government account or of a podium for state-affiliated media. Learn more about government and  state affiliated account labels here.

Candidate labels

Candidate labels contain additional information about Twitter accounts for official national-level political candidates for some elections. The label appears on the Profile of the candidate’s Twitter account and on the Tweets sent and Retweeted by the candidate’s account. Labels contain information about the office the candidate is running for, the state the office is located in, and (when applicable) the district number. Learn more about election labels here

Example candidate profile with a label  that says "US House candidate, NH-2"

Automated account labels

Automated labels provide transparency by helping you identify if an account is a bot or not. When an account displays the "automated" account label you know the account is generating automated content not produced by a human. Automated account labels — currently in testing — appear on account profiles under profile names and handles. Learn more about automated account labels here

Example local weather news profile with a label that says "automated by @sweetsuzzie"

Self-selected profile labels

Professional category labels

Professional category labels are selected by people on Twitter when they convert to a Professional Account. Twitter does not control the selection of these labels, and users may change their professional category at any time. 

Example business profile with a labels that says "coffee shop. "

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