About profile labels on Twitter

Twitter applies visual identity signals like labels and badges on account profiles to provide more context about — and help distinguish — different types of accounts. Some of these labels are applied by Twitter, while others are applied by the user. Here’s a quick, handy guide to the badges and labels that commonly appear on account profiles.

Self-applied profile labels

Professional category labels

Professional category labels are selected by people on Twitter when they convert to a Professional Account. Twitter does not control the selection of these labels, and users may change their professional category at any time. 

Example business profile with a labels that says "coffee shop. "

Twitter-applied profile labels

Verification badge

The blue Verified badge on Twitter lets people know that an account of public interest is authentic. Learn more about the Verified badge here

Example of a notable account profile with a blue Verified badge.

State-affiliated media and Government labels

Labels on state-affiliated profiles provide additional context about accounts that are controlled by certain official representatives of governments, state-affiliated media entities and individuals closely associated with those entities.

Example  organization profile  with a label  that says "Russia state-affiliated media"
Example government organization profile with a label that says "US government organization"

The labels appear on the profiles of the relevant Twitter account and on the Tweets sent by and shared from these accounts. These labels also contain information about the country the account is affiliated with and whether it is operated by a government representative or a state-affiliated media entity. Additionally, a small icon of a flag is included, to signal the account’s status as a government account or of a podium for state-affiliated media. Learn more about government and state-affiliated account labels here.

Election labels

Election labels contain additional information about Twitter accounts for certain political candidates for some elections. The label appears on the Profile of the candidate’s Twitter account and on the Tweets sent and Retweeted by the candidate’s account. Labels contain information about the office the candidate is running for, the state the office is located in, and (when applicable) the district number. Learn more about election labels here

Example candidate profile with a label  that says "US House candidate, NH-2"

Automated account labels

Automated labels provide transparency by helping you identify if an account is a bot or not. When an account displays the "automated" account label you know the account is not human-run. Automated account labels — currently in testing — appear on account profiles under profile names and handles. Learn more about automated account labels here.

Example local weather news profile with a label that says "automated by @sweetsuzzie"

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