X’s Creator Monetization Standards

All content on X is subject to the X’s User Agreement, including the X Rules. As you seek to get paid from X for your content on the platform, remember that monetized content — like other content on X — must be in compliance with our rules on Safety, Authenticity and Privacy

In addition, if you earn money or currency from X via any of our creator monetization products, you are subject to X’s Creator Monetization Standards, which includes eligibility, content and conduct standards, as outlined on this page. These rules mitigate risk of harm to X and its customers, while ensuring that creators derive the utmost value from monetization features.  

If you advertise on X, you must also follow X’s Ads Policies, and if you are a publisher participating in X’s Amplify Program, you must also comply with X’s Amplify Pre-Roll Guidelines and Brand Safety Policies.

Eligibility standards

  • Creators who monetize on X must meet the following requirements:
  • You must reside in a country in which X’s monetization programs are available. 
  • You must be 18 or older. 
  • You must have a X account that has been active for at least 3 months. 
  • You must have a complete profile inclusive of an account name, a bio, a profile picture, and a header image.
  • You must have a verified email address.  Learn how to verify your email address.
  • You must have secured your account with two factor authentication. Learn how to enable two-factor authentication.
  • You must not be designated a state-affiliated media account
  • You must be in good standing with X, which means that:
    • You have not repeatedly violated the X User Agreement or X’s Content Monetization Standards. 
    • You have not previously been removed as an advertiser on X for violations of our Ads policies or as an Amplify publisher on X for violations of our Amplify Pre-Roll Guidelines
  • You must connect a verified Stripe account.
  •  Subscriptions additional criteria (Learn more about Subscriptions)

Conduct standards

Creators participating in X’s monetization products are prohibited from engaging in the following activity:

  • Solicitation: 
    • You must not request or offer currency or engagements in exchange for behavior or content that is illegal, unlawful, or harmful to you, other people, or animals.  
    • You must not request or offer currency or engagements in exchange for physical goods and services.   
    • You must not request currency or engagements in exchange for sexual services.
    • You must not use X features that enable payments or the monetization of content as a required entry method for a contest, sweepstake, or other promotion. To learn more, see our Promotions policy
  • Fraud and deception: You must not mislead people into engaging with or compensating you, including deception about which people or what entities are receiving compensation associated with your account.
  • Platform manipulation and spam: you must not engage in the type of behavior that is prohibited by our platform manipulation and spam policy. This includes attempting to artificially inflate engagement or misuse X product features to disrupt others’ experience. 
  • Local law: You are responsible for complying with applicable local laws and regulations while earning revenue on X. 

Content standards

Please keep in mind that content which is not permitted under the X Rules may not be monetized. In addition, the following categories of content are also restricted for monetization purposes. 

I. llegal or restricted content:

(a) Illegal or restricted goods & services: you must not monetize content which favorably portrays or promotes using or transacting in illegal or restricted goods and services. Illegal or restricted products and services include, but are not limited to:

  • Cannabis and other recreational drugs;
  • Tobacco;
  • Alcohol;
  • Weapons and explosives; 
  • Gambling, betting, lottery, or raffle products and services;
  • Prescription drugs and medications.

(b.) Criminal behaviors: you must not monetize content which depicts or describes criminal behaviors including but not limited to:

  • Child abuse and sexual depiction of minors;
  • Human or animal abuse, or advocacy of harm to humans or animals;
  • Human trafficking;
  • Piracy and copyright infringement.

Exceptions may be made on a case-by-case basis. For example, content depicting recreational use of alcohol, educational content about prescription drug use or advocacy campaigns against human trafficking, may be permitted. 

2. Violent or graphic content:
you must not monetize depictions of excessively violent or graphic content involving humans or animals. This includes but is not limited to: 

  • Death; 
  • Serious injury or excessive bloodshed; 
  • Torture;
  • Extreme body modification. 

Exceptions may be made on a case-by-case basis, for content which is newsworthy, fictional - such as films or video games; or involves professional sports. 

3. Sensitive events:
you must not monetize content relating to tragedy, conflict or mass violence. This includes but is not limited to: 

  • Natural or industrial disasters;
  • Violent attacks against civilians; 
  • Civic disorder;
  • War and armed conflict. 

Exceptions may be made for requests for donations as an authentic means to raise awareness or help those impacted by tragedy.

4. False, misleading or unsubstantiated claims:
you must not monetize content which makes false, misleading or unsubstantiated claims about a product or service, and which have the potential to cause harm. This includes but is not limited to: 

  • Unrealistic claims about a product or service;
  • Miracle cures;
  • Pyramid schemes or get-rich-quick schemes. 

5. Unowned or unlicensed content:
you must not monetize content you do not have the rights to monetize. If you share third party content (as background audio, for example, in a video you post to your subscribers), you must have the appropriate legal rights to do so. Learn more about X’s policies on intellectual property here

6. Adult or sexually suggestive content:
you must not monetize pornography, or content depicting sex toys, nudity or implied sexual acts. 

Exceptions may be made on a case-by-case basis for academic, educational or otherwise non-pornographic content pertaining to sex. For example, content about contraceptives or educational content pertaining to dating and marriage may be permitted. 

Enforcement philosophy

All creators monetizing content on X must comply with the requirements described and referenced on this page. Should you violate any one of these requirements, act in a manner directly counter to X’s purpose or principles, or otherwise act in a way we deem potentially harmful to X or its customers, we may take some or all of the enforcement actions outlined below. 

Eligibility requirement enforcement

If you do not meet eligibility requirements, you will not be able to participate in X’s content monetization programs. If you are initially accepted but later X finds that you do not meet eligibility requirements, we may pause or revoke your ability to participate. 

Conduct and content requirement enforcement

If you violate the requirements described and referenced on this page, and depending on context, severity, and history of violative behavior, we may:

  • Limit amplification of your account via algorithmic recommendations to accounts that do not follow you. 
  • Pause or permanently revoke your ability to earn paid by X in connection with all or some of X’s monetization features. 
  • Pause or permanently revoke your access to other X products that enable you to get paid by X. 
  • Remove, or require you to remove, violative content. 
  • Hide violating content while it is awaiting removal. 
  • Pause or permanently revoke your access to X. 

If your account is compromised

If we detect that your account may be compromised, we will disable monetization features temporarily until your account is restored.

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