Content Monetization Standards

Twitter’s features that enable the monetization of content help people and organizations earn money from their biggest supporters. 

All people who use Twitter must adhere to Twitter’s User Agreement, which include the Twitter Rules. All people who advertise on Twitter must follow Twitter’s Ads Policies, and those in Twitter’s Amplify Publisher Program must follow Twitter’s Brand Safety Policies

And, all people who monetize content on Twitter are held to additional Content Monetization Standards detailed on this page. 

Note: These standards have been developed to ensure that people who use Twitter’s content monetization features can derive the utmost value from these features, reduce likelihood of conduct and content related harms for people on Twitter, and enable learning and iteration on these features in the future. Twitter may modify these standards based on learnings.

Content Monetization Standards

  1. You must not monetize content demonstrating, suggesting purchase of, or promoting use of restricted or illegal products and services. Restricted or illegal products and services include, but are not limited to:
              a. Cannabis and other recreational drugs;
              b. Tobacco;
              c. Alcohol;
              d. Weapons; and
              e. Gambling, betting, lottery, or raffle products and
  2. You must not monetize violent or graphic content. Content that is considered inappropriately violent, gruesome, bloody, or shocking is not eligible for monetization. This includes – but is not limited to — incidental depictions of violence and/or death. Limited exceptions may be made for discussions/imagery of violent content in a newsworthy context. 
  3. You must not exploit tragedy through monetized content. Do not exploit death, natural or industrial disasters, violent attacks, civil disorder, injury, abuse, or other sensitive events. You may, however, request donations as an authentic means to raise awareness or help those impacted by tragedy.
  4. You must not monetize deceptive, misleading, or potentially harmful content. This includes – but is not limited to — content promoting misleading, false, or unsubstantiated claims of a product, service, or behavior. 
  5. You must not promote monetized content through Twitter Ads. Do not show content to people for free on Twitter through Twitter Ads that other people are paying for through monetization features. 
  6. The content you monetize through monetization features must not meaningfully deviate from your previous, non-monetized, content on Twitter. Your acceptance as a participant of Twitter’s content monetization features or programs is in part based on your previous content on Twitter and your contributions to the public conversation. 

See our enforcement philosophies for Ticketed Spaces and Super Follows

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