About your activity dashboard
What is the post activity dashboard?
The post activity dashboard is a tool you can use to learn more about your posts and how they resonate with your audience. For instance:
- See how people engage with your posts in real time.
- Compare your post activity and followers, and see how they trend over time.
- Click on any post to get a detailed view of the number of reposts, replies, likes, follows, or clicks it receives.
- Get detailed insights into who your audience is, especially those who engage with your posts.
- Download your post metrics.
To get started, log in to x.twitter.com with your X username and password to turn analytics on for your account.
To access your post activity:
- On a desktop or laptop computer, visit x.twitter.com and click on posts.
- In the X app for iOS or Android, tap the analytics icon visible in your posts. Make sure you have installed the latest version of X for iPhone, iPad, or X for Android.
The post activity dashboard is available to users who primarily post in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, and have had an account for at least 14 days. We’re working to roll this out to everyone soon.
How to use the dashboard
Desktop:
Click into an individual post to see specific data for that post:
Mobile (available on X for iPhone and X for Android apps):
Tap the post to view the post detail page, and then tap View post activity:
From the post activity page, you can see how many times people viewed and engaged with your post, and how they interacted with it:
Definitions
- App install attempts: Clicks to install an app via the post's Card
- App opens: Clicks to open an app via the post's Card
- Detail expands: Clicks on the post to view more details
- Embedded media clicks: Clicks to view a photo or video in the post
- Engagements: Total number of times a user interacted with a post. Clicks anywhere on the post, including reposts, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, or post expansion
- Engagement rate: Number of engagements divided by impressions
- Follows: Times a user followed you directly from the post
- Hashtag clicks: Clicks on hashtag(s) in the post
- Impressions: Times a user is served a post in timeline or search results
- Leads submitted: Times a user submitted his/her info via Lead Generation Card in the post
- Likes: Times a user liked the post
- Link clicks: Clicks on a URL or Card in the post
- Permalink clicks: Clicks on the post permalink (desktop only)
- Replies: Times a user replied to the post
- Reposts: Times a user reposted the post
- Shared via email: Times a user emailed the post to someone
- User profile clicks: Clicks on the name, @username, or profile photo of the post author
FAQs
Why can’t I access the post activity dashboard?
To access your post activity details (on desktop or mobile), you’ll need to first make sure you’ve logged in to x.twitter.com and turned on analytics for your account.
If you are having trouble accessing the post activity dashboard, your account may not meet one or more of the following requirements:
- Account primarily posts in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish
- Account is at least 14 days old
- Account does not violate policy
- Account is not deleted, restricted, or suspended
Why can’t I see all of my posts?
If you are accessing the post activity dashboard for the first time, you will see impression and engagement data populate for posts posted after your first visit to analytics.x.com.
Why can’t I see all of my posts?
If you are accessing the post activity dashboard for the first time, you will see impression and engagement data populate for posts posted after your first visit to analytics.x.com.
How far back will the posts load?
Up to 3,200 posts going back as far as October 2013.
Are post metrics updated in real time?
Yes, posts, along with their impression and engagement metrics, are usually updated within a few seconds.